The prospects are everywhere, reachable through multiple means of communication. At Global Data Providers, we get clients message across in more ways than they can ignore.
A company taking part in a tradeshow can only get maximum attendance if the pre-show marketing campaign includes all three - email, phone and post invitations.
Reach and communicate with customers through different channels to get maximum responses. There is a probability that when three emails about one product are sent, that last two are marked for trash. Whereas if companies use multi-channel marketing, viz., email, telephone or direct mailing, customers are most likely to see all three.